Having a communications plan for marketing your exhibition is essential because it ensures that your message reaches the right audience effectively and consistently. This plan outlines the strategies and channels you will use to promote your exhibition, helping to create awareness and generate interest. By clearly defining your goals, target audience, and key messages, you can tailor your marketing efforts to engage potential visitors and stakeholders. A well-structured communications plan also helps coordinate various marketing activities, ensuring that all team members are aligned and working towards the same objectives. Ultimately, it maximizes your exhibition's visibility and success by making sure your audience knows what to expect and why they should attend.
This sample communications plan was created for the Service is Everywhere in DC exhibition, hosted at DC Public Library and created in collaboration with YMCA of Metropolitan DC and Rotary Club of DC.
There are a lot of resources out there to help you create a communications plan including:
American Alliance of Museums offers a number of marketing and communication planning tools.
Association of Children's Museums — What is a communications plan and why do I need one?
Museum Learning Hub — Build a simple social media strategy